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We boosted awareness and engagement around the 54th Grammy's "We Are Music" campaign by having artists Anthony Hamilton and Meiko perform tweets tagged with #SingMyTweet in real-time. This innovative social stunt was shortlisted for
a Clio in the innovative media category.
We came up with this concept, assisted in the look and feel of overall campaign graphics and production of all elements.
Role: Art Director
In addition to working on the stunt we also worked on the overall campaign beginning with the look and feel and finishing with OOH, Print & Digital. Look and feel exploration began with various particle animations.
OOH
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