Nescafe needed to launch their new 2-in-1 coffee creamer in an eye catching way but, with a lot to say.

 After several unsuccessful rounds, I escaped to Palm Springs with a sketch pad and pen. There, I developed the clever visual style of 3D neon signage to fit the messaging. Nescafe loved it. The campaign’s rich media banners earned a Bronze at the AAF American Advertising Awards and was a Digiday Runner-Up for Best New Product Launch and Best Brand Facebook.