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With an egregious seven new bikes, this Honda MX CRF launch was unlike any other. A massive undertaking of keeping viewers interested while we list all the new features.
We transformed pretty boy and professional CRF450 rider Ken Roczen, into "Bernie" a sarcastic old man who lists off each bike and their (acutally awesome) updates.
Role: Sr. Art DIrector Creative Director's: Mike Miller & Mark Rouse Producer: Autumn Childress
As Agency of Record for Honda MX our team handled all aspects of this campaign from ideation to production. Including the launch video, 7 product specific bike videos, super motion graphics, social content, dealer kits, endless amounts of running footage assets and key product photography to be used globally.
Product Specific Videos
Key Product Photography
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