Honda MX wanted us to create excitement around the launch of the CRF250R with tight deadlines and the CRF250R under embargo.

We created a teaser video that highlighted the bikes unique sound and named it "Sounds Like Winning". The campaign included broadcast and social videos, point-of-purchase and digital banners and a CRF250 Features & Benefits Brochure, all designed to create buzz and anticipation around the new bike.