University of Phoenix needed to create awareness around several key messages and position themselves as a smart choice for students advancing education and career goals. Key Messages: Saving time and money, easy enrollment, and gaining career-relevant skills.
 

In a departure from the University's more emotional work we developed a series of high energy YouTube first motion graphics videos. I developed a bold, graphic treatment that kept it simple and fun with bite sized messaging formulated for digital and social. Also directed the music, motion and editing.

Role: ACD Art Director  ACD Copy: Andre Vriesman  CD's: Claudia Provencio, Chad Garnes  Editor: Niki Kizer