For HBO's 2019 Pride event, we designed the "Human By Orientation" float for NYC, which featured a standout Kiss Cam that impressed the client so much it was included in their LA float as well. The float showcased a massive, multi-dimensional heart with the "Lead with Love" message and integrated the Kiss Cam screen. We ensured the float adhered to city guidelines and created engaging print collateral for the after party with Normani, along with HBO team shirts and swag to be tossed from the float.
Role: Freelance CD Designer: Tracey Rosen 3D/CAD Designer: Mira Milkova Agency: The 360 Agency
We altered the Human By Orientation logo for that year with an iridescent overlay featured across print collateral for the after party featuring Normani, and also featured on the HBO Team shirts, and swag to be thrown off the float.
Here's the event page and how it looked on social.
