X (Twitter) aimed to celebrate International Women's Day through inclusivity.
We developed a way to celebrate the diversity and strength of women around the world by animating Tweets that highlight the word "women." Our creative approach brought together a rich tapestry of voices, races, and experiences, visually demonstrating that our collective strength and unity transcend individual differences. To symbolize this message, I designed a striking favicon featuring three interlaced women, which proudly adorned Twitter.com as a mark of solidarity and empowerment.
Role: Creative Director, Designer Copy: Taylor Erin ECD: Pam Fujimoto Animator: Kaitlyn Joe
The effort extended over the month of March, introducing the hashtag and look updated on the @TwitterWomen profile page and included conferences and talks from professionals to create and inspire conversation.
The Favicon
@TwitterWomen Page
The Tweet
@TwitterWomen Tweet
Window Clings
I also designed some posters that didn't end up getting printed.
