The goal of the launch of the Beats Ultraviolet collection was to stay unique to the color.

At this time all things purple were decidedly young and different, I established a unique & digital "vapor wave" visual look. We profiled Japanese model, DJ and fashion blogger Alisa Ueno – the face of the latest wave in Tokyo fashion called, Neo Gyaru. Known for its crazy colored hair, stacks of gold jewelry and strong streetwear aesthetic.

American singer-songwriter and actress Justine Skye was also a part of the campaign.